Client: Mercat de la Musica Viva Vic
Working for: Duoh!
For the celebration of the 20th anniversary of the music festival in Vic (Catalonia) we where asked to refresh the look of the whole promotion.
We had to find a sign that identifies the mercat (market) as well as the music. A sign that looks back to the tradition and also opens the door to the future.
We played with the word that has two meaning in Spanish and Catalonian: